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 The W Hotel Hollywood
 

W Hotels Worldwide, the hotel category buster and industry innovator, recaptures the spirit of Hollywood glamour with the unveiling of W Hollywood Hotel & Residences. Located at the historic intersection of Hollywood Boulevard and Vine, this $350 million complex, developed by Gatehouse Capital and owned in a joint venture by HEI Hotels & Resorts and Gatehouse Capital, in affiliation with the Los Angeles County Metropolitan Transit Authority (Metro), offers W’s jet-setting guests, residents and Hollywood’s fashionable locals a fully integrated contemporary lifestyle experience. The opening of W Hollywood kicks off another year of international growth for W Hotels, which is on track to more than double its global portfolio by 2011.

“Opening in Hollywood, the epicenter of pop culture, marks a true milestone in W’s global expansion into the world’s most exciting and vibrant destinations,” said Eva Ziegler, Global Brand Leader, W Hotels Worldwide and Le Méridien. “W Hollywood further demonstrates our passion for entertainment as well as our leadership in cutting-edge design, which sets the stage for W’s unique lifestyle programming that will make W Hollywood the coolest place in town.”

“The opening of W Hollywood marks the completion of a ten year journey for Gatehouse Capital and our partners, and we are proud to introduce this stunning, modern, and truly sustainable property,” said Marty Collins, president and CEO of Gatehouse Capital, developer of the W Hollywood Hotel & Residences. “We have paired an iconic brand to an iconic intersection in a city that is a global destination recognized the world over, and in doing so, ushered in a second Golden Age that will redefine and revitalize modern Hollywood.”

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Old Hollywood Glamor Meets Modern, Cutting-Edge Design

Dedicated to contributing to a green-conscious community and a cleaner environment, W Hollywood is registered for LEED®-Silver certification and is also the largest property registered for LEED® certification in Southern California, combining eco-conscious construction and access to public transportation with the incorporation of an on-site Metro Red Line Station that connects the hotel with the extensive Metro Rail and Bus system serving Los Angeles County. With top architecture firm HKS Architects, interior designers designstudio ltd., interior architecture firm Daly Genik Architects and landscape architect Rios Clementi Hale Studios at the helm, this team of world-class design professionals offered inspired interpretations from the idea of a new Hollywood glamour.

In this spirit, W Hollywood guests are given star-studded treatment in true Hollywood fashion as they walk the plush “red carpet” to arrive at the Welcome Desk and signature W Living Room, W’s modern take on the hotel lobby. Guests, residents and LA insiders can sip and socialize on the adjoining outdoor terrace and ground-floor lounge, featuring black tufted leather sofas, lounge chairs and a decadent backlit lobby bar crafted of glowing Onice Fantastico onyx. Punctuating the contemporary Living Room is a spectacular spiral stair case of white marble set against a backdrop of a curved bronze mosaic wall and a striking chandelier cascading from the gilded ceiling above.

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